Business/Marketing

LED Advertising and Monument Signs

Lighted SignsThere are numerous advantages to lighted signs – they’re effective, inexpensive and can greatly improve a company’s visibility. All this added visibility can also help boost sales and profits, which are of great importance for any business owner. However, there are certain disadvantages as well. If a business owner does not choose the right type or design for their lighted sign, there could be serious consequences. The wrong type of sign can easily draw a blank wall or completely distract from a business’s primary purpose. That’s why it’s so important for a company or business to carefully select its lights to make sure that the sign really works in attracting business and improving visibility at the same time.

 

There are two main types of lighting types found in lighted signs – internally lit signs and externally lit signs. While internally lit signs can look very professional and elegant, they can also be blinding. For example, if the sign faces an internal doorway or other interior location where it can’t be seen from the street, an internally lit sign can be an eyesore. This is because the sign itself is a dark color, but the surrounding environment is brightly lit. Externally lit signs are typically much brighter and give off the impression that the sign is part of the larger sign and so are more inviting. In addition, there are certain applications where one style of sign is better than the other.

 

One of the most common uses for lighted signs within the home and business is for indoor signage. This includes any type of signage that can be displayed inside a space that cannot be seen from the sidewalk or street. Some examples include digital display signs, clocks, wall calendars and other types of digital signs. While these kinds of signs can work well with traditional lighting types, some businesses will benefit from LED (lighted diode) signs, as they are very energy efficient and use very little electricity to power them.

 

The advantages of using LED digital display signs include: they are incredibly durable and so can withstand very cold temperatures, unlike many other types of displays; they have a high contrast ratio, which ensures that text is legible at night; they have exceptional color resolution and brightness, which mean that your content does not glare or appear distorted when viewed from an angle. LED lighted signs are also available in a variety of shapes, sizes and colors, including: rectangles, squares, posters, transparencies, banners, holograms and others. There are also options for custom designs, including 3D digital display signs, which can be printed on demand.

 

Another option that businesses may want to consider are front-lit signs, such as pylon signs and LED ticker signs. They work well in both indoor and outdoor applications, and generally offer excellent clarity and high-contrast ratio. However, unlike LED lighted signs, they need to have an external source of power in order to work. So if your signage needs require an internal source of power, then either fluorescent tubes batteries or a dedicated back-up generator could be required.

 

When it comes to monument signs, we recommend LED back-lit signs, particularly in interior environments, where you want the information displayed on the signs to be clear and legible at night. In addition to providing clear signage, they also provide the added benefit of lighting, which improves customer safety and creates an attractive and welcoming environment. LED lighting is especially advantageous for monument signs in areas where nightfall is expected, such as government buildings and parking structures, because they offer excellent visibility and low lighting conditions during the evening. With LED lighting, customers are safer, the risk of theft is reduced and it makes the monument design look more attractive. And if the outside lighting is inadequate, the interior lighting will help to ensure that customers do not accidentally step into the advertising material.