Printed promotional material is the tangible marketing collateral that you can hand to potential or current customers. From business cards to brochures, posters and coffee mugs, these print materials are an excellent way to increase brand awareness, generate sales or remind people to call your company.

A great way to make your printed marketing materials stand out from the competition is to hire a reputable Salt Lake City screen printing company. They can create a recognizable logo that helps distinguish your business from the competition and builds trust in your brand. They can also create a streamlined branding message that can be easily conveyed on all your materials and online presence.

As the internet has grown and developed, many marketers have pushed away from traditional printed marketing materials in favor of digital. However, this doesn’t mean that they aren’t still useful. In fact, it’s important to have a mix of both print and digital marketing collateral to reach the most customers.

Printed materials help build awareness and can be extremely effective when paired with digital marketing strategies. People tend to read content in print much slower than on a screen and they really pay attention to what they’re reading. This creates a sense of importance and value that is lost when solely using digital marketing tactics.

When creating your print marketing materials, it’s important to remember that they should be eye catching and informative. Using high-quality, vivid colors will grab the viewer’s attention and make them want to explore more of your company’s information. The copy should be simple and direct, but should contain all of the relevant details for your audience.

Posters and banners are great for displaying in high-traffic areas or at events. They are usually designed to be visually appealing and can include a variety of design elements, such as photography, graphics and text. Banners are especially useful for promoting specials and promotions that your company may be running.

Another effective type of print marketing material is a flyer. A flyer is a small piece of paper that includes your business’s contact information, products and services in an attractive layout. Printed on high-quality paper, flyers are easy to hand out at events or can be distributed via mail.

Business cards are a great way to quickly spread the word about your business and gain loyal customers. They are one of the simplest forms of print marketing and are an effective tool in growing your customer base. Additionally, a good business card can help you build a sense of professionalism and legitimacy with your customers by providing them with a physical representation of your brand. You can also use your business card to promote a loyalty program and encourage new customers to try your products or service.