If you’re running a political campaign, you probably already know that outdoor signs are essential for generating name recognition and communicating with voters. However, the specific details of when and where to place your sign can make a huge difference in the success of your campaign. A study by Columbia University found that political signs can increase a candidate’s name recognition by 1 to 2 percentage points, which may not sound like much but could be the difference between winning and losing a close race.
When it comes to choosing the right location for your sign, you’ll need to take into consideration the target audience and the message you want to convey. In general, it’s best to pick a high-visibility location with good visibility and a large amount of traffic. This will ensure that your audience sees your sign. You can also try to differentiate your message from other competing ones by using visual design to help it stand out from the crowd.
For example, real estate signs typically use elegant designs and muted colors to communicate that their agents are professional and upscale. Additionally, they often include photos of properties to draw attention. Other visual design elements can be used to communicate the type of product or service you’re offering, as well as your price range.
It’s also important to consider the size of your sign. According to the United States Sign Council Foundation, you should aim for letters that are readable from 30’ or less when driving and 50’ or less when standing. The layout of your font and its color also play a critical role. Avoid using overly decorative fonts, as these can be difficult to read from a distance. Instead, opt for fonts that are bold and easy to read.
Another consideration is whether or not your sign will be lit up. This isn’t necessary for all locations but can be a great way to catch people’s attention. For example, billboards next to highways are often lit up for maximum visibility.
In addition to addressing the size and location of your sign, you should also consider whether or not it will be printed on both sides. It’s usually a good idea to go with a single-sided sign if you’re planning to place it on a busy street. Otherwise, you risk forcing drivers traveling in the opposite direction to stop and read your sign, which will likely frustrate them and deter them from coming back.
You can create a custom sign that is optimized for your specific location by working with an experienced sign manufacturer. They can guide you through the process of determining the right dimensions, layout, and colors to make your sign as effective as possible. In addition, they can provide you with samples of other successful outdoor signage campaigns to inspire you. If you need outdoor sing in Fresno visit https://www.fresnosigncompany.net/.